Advertisement campaigns have exceeded the notion of 'selling' and embodied the concepts of selling art. Through photography, amongst other visual aids, these campaigns have become as politically charged as the messages they put out.
United Colors of Benneton Ad
- Using a cut/paste method, a number of portraits are concentrated in a manner to outline the word AIDS
- Questionable, to a degree, as the company is a clothing company. Nonetheless, constantly emerging itself into political activism.
- Technology isn't necessarily a factor, but rather the method
- Other ads attack racism, abuse, poverty, AIDS, etc.
Amnesty International
("It's not happening here, but it's happening now")
("It's not happening here, but it's happening now")
- This campaign is executed using transparent billboards, to reflect it's surroundings.
- Highly controversial, as the messages put out are very strong and almost 'un-politically correct' to bring attention to
- Using several different languages, the 'message' is further pushed
- Other billboards reflect child soldiers, terrorism, domestic abuse, suicide bombers etc.
No comments:
Post a Comment